Pinterest is a free and creative platform with a primary focus on photos and graphics. It’s an excellent platform for businesses to gain more traffic. The platform is a huge digital pinboard where you can pin your own posts as well as those of others. It’s classified as a social network and has approximately 300 million users worldwide. Due to its international reach, Pinterest is available in 30 languages.
What is Pinterest?
As a social media platform, it offers the opportunity to create your own pinboard. You can save images and graphics to this pinboard. Each pinboard can be named and published or made private. The purpose of this platform is to share hobbies and interests. With Pinterest, you can find inspiration and new ideas.
How has Pinterest evolved?
Available since March 2010, it is managed by a team based in San Francisco. Pinterest was already named one of the “50 Best Websites” of the year in 2011. 80% of its usage is on mobile devices, as of April 2016. Growth is rapid, with the number increasing by 288% in Germany alone in February 2017.
How does a PIN work?
The platform is based on pinboards, which you can design yourself according to your taste, desire, and mood. The so-called PIN is the PIN with which you can add new images and graphics to your pinboard. Each pinboard focuses on a topic, such as clothing, recipes, sayings, animals, etc. The corresponding PINs populate your online pinboards.
Attention – copyright infringement
Even if Pinterest’s idea sounds good, it’s actually a massive copyright violation. Pinterest’s terms of use prohibit the uploading of images and photos for which one doesn’t own the rights. However, the vast majority of Pinterest users either consciously or unconsciously ignore this “policy.” And because Pinterest naturally doesn’t want to be held liable for its users, it’s safe to assume that the impending wave of warnings will primarily affect the average Pinner.
You should consider Pinterest for your marketing activities. Through Pinterest, you can reach new prospects for your services, products, etc.
Increase ranking with Pinterest
Thanks to Pinterest’s widespread popularity and frequent use, it helps improve your website’s user signals. Visitors come to your website via Pinterest posts. These visitors typically stay for a long time, which is are ideal user signal for improving your online ranking.
Pinterest for Business – Create an Account
Before you get started with Pinterest for business, you first need to set up a business account. With the Pinterest business account, you can analyze everything and even place ads. You can also verify your website with meta tags or an HTML file. This further increases visibility.
Is a Pinterest business account free?
Pinterest is generally free to use (as of November 19, 2019). An account provides access to tools like analytics and the ability to create a free Pinterest for Business account. This is a company’s business profile on the social media platform.
What is the difference between a personal account and Pinterest for business?
There are some differences between the two account options. The biggest difference is that the Business version has analytics. With Analytics, you can see who’s viewing your interest profile, which people you’re reaching, which Pins are popular, and much more.
How to verify a website for Pinterest?
Pinterest will show you how to verify your website. Pin content from other users. After you’ve created your business account, you can now start producing content. It’s a smart idea to start by using existing pins. You can add these to your own boards or pinboards. Important: Only pin high-quality content. If the content isn’t high-quality, users won’t be satisfied with clicking.
Pin regularly
Try to stay up-to-date and produce content regularly. As with all social networks, there’s no set rule for how often you should upload posts. According to Pinterest, it’s better to upload content over a longer period of time rather than all at once. Create your own pins that fit your industry. Create and design your own images, or post existing images from your website. A suitable logo will give you recognition.
When you enable Rich Pins, information is automatically generated from your website’s metadata. This is an organic pin format that displays more information.
Save button
The Pin button allows all users to save content from your page to their own boards. This, in turn, leads other users to your Pinterest page and ultimately to your website.
How to generate traffic
Pinterest offers buttons beneath images with links. The “Read” or “Visit” buttons are ideal for linking to websites or blogs. Linking to your blog can help you gain new readers.
Pinterest is a search engine, similar to Google, so keywords should be used.
Keywords allow you to categorize Pins. This provides more context for the Pinterest algorithm and makes your Pins visible to interested users. You can research keywords using the suggestions below the search bar.
The suggestions below the search bar are keywords that align with the search term. The suggestions are listed from left to right according to the most frequently searched keyword. You can include these in the description of your pin. Your pin can rank higher on Pinterest, and more users will notice you. This, in turn, leads to more visitors to your website.
Use hashtags
The use of hashtags also plays a role on Pinterest, as they can help you expand your reach. Similar to Instagram’s hashtag analysis, you should only use specific hashtags. The limit is 20, which you should place in the description of your post.
Pinterest Analytics – Measure the success of your Pinterest strategy
To maximize the success of your Pinterest marketing activities, it’s crucial to regularly analyze the performance of your Pins and Boards. With Pinterest Analytics, the platform offers comprehensive analytics tools specifically designed for business accounts. These tools help you understand user behavior, measure the ROI of your campaigns, and continuously optimize your Pinterest strategy.
Key metrics in Pinterest Analytics
Pinterest Analytics provides a variety of metrics that provide insights into the performance of your content:
- Impressions: The number of times your Pins have been seen on Pinterest. This metric shows the reach of your content and how often users have seen it in their feeds or search results.
- Engagements: The number of interactions with your pins, such as repins, likes, comments, and clicks. High engagement is an indicator that your content is resonating with your target audience.
- Pin Clicks: The number of clicks on your Pins that lead users to your website or online store. This metric is especially important for measuring the traffic Pinterest is driving to your website.
- Time on site: When users arrive on your website through a pin, time on site can serve as an indicator of how well the content on your website is aligned with the interests of your Pinterest audience.
- Conversions: This metric measures the number of desired actions (such as sales, signups, or downloads) initiated by Pinterest. With Pinterest Tag, a conversion tracking tool, you can gain detailed insights into a user’s journey from the platform to conversion.
How do you use Pinterest Analytics effectively?
To get the most out of Pinterest Analytics, you should regularly monitor and analyze the performance of your Pins. Use the insights gained to adjust your content strategy, for example, by optimizing images, using better keywords, or adjusting your posting frequency. It’s also helpful to conduct A/B testing to find out what type of content resonates best with your target audience.
Another benefit of Pinterest Analytics is the ability to analyze your followers’ demographics, such as age, gender, location, and interests. This information is valuable for developing more targeted campaigns and creating content specifically tailored to the needs of your social media audience, especially your Pinterest audience.