Link-building ideas for new websites are worth their weight in gold.
If you’re starting a new website and want to build links, you might be frustrated by the number of backlinks your competitors have already earned.
This is even more significant when you consider that only 5% of new websites reach a position in Google’s top 10 within a year.
So it quickly looks hopeless. Nevertheless, you can get links quickly and easily, but really good linking takes time.
At the beginning of your link profile is a website worthy of backlinks. You need to create content that others want to link to. Once you have that, here are 20 ways to get good links.
Building links to a new page:
The 20 best tips for effective link building.
1. Content First – Link Building Second: Make sure you have proper content before you start building new backlinks
The first step is keyword research to determine the customer’s actual search intent. Find suitable keywords and those who already offer content for them—and improve your search.
Creating long-lasting, evergreen content is a great idea. Because you can both buy and build links ( link building) on such time-tested content.
Without relevant content that interests anyone, the entire link-building project is doomed to failure from the start.
2. Internal structure: Make sure that all links to external sources work and that incoming links do not end up on 404 error pages
Content with broken links is detrimental to relevancy. This applies to both internal links and external sources.
A good approach to finding these problems is to connect your website to Google Search Console.
3. Content should be accessible – No NoIndex on valuable pages
Make sure that all the pages you want to build links for are not only accessible but also have a chance of being indexed in Google. A “NoIndex” in the wrong place has already excluded some exciting content.
4. Create Google My Business and social media channels and connect them to the site
Create pages for your business on the most important social media channels. The most important starting point is the Google My Business platform, where you should definitely create your business. You should also create pages on Facebook, Instagram, Pinterest, Twitter, and other social media platforms, if you wish.
Xing and LinkedIn are also particularly popular in B2B.
The respective profiles should be accessible from your website. So, include the social profiles as links on your site.
Google My Business plays a special role here, and you should definitely include it on your contact and imprint pages.
5. Integrate Google Maps
On the contact page, you should include your Google My Business profile as a route planner with a link to Google Maps. Demonstrate to Google, wherever possible, that this listing belongs to your website.
6. Directories and local portals
You must fill directories, navigation systems, and other services with consistent content. This means your opening hours, phone number, images, and so on are consistent across all systems. Demonstrate your reach to Google.
7. Set alerts for your brand name, competitors, and relevant keywords
Use Google Alerts, Talkwalker Alerts, and, ideally, the alert functionalities of SEMrush Brand Monitoring, ahrefs, and the Link Alerts from LinkResearchTools if you can afford these tools.
This will provide you with regular updates and lists whenever you or your competitors are mentioned anywhere. This way, you can find out if there are any websites you’d like to receive a link from.
Discover well-written articles you can contribute to. This will earn you a backlink.
8. Seek contact with journalists
Use tools like Help A Reporter Out or find contacts on specific sites.
There are also regular inquiries from journalists on relevant media portals.
You can also send your press releases to journalists on portals such as Pressebox or Infoflashmedia.
9. Google My Business
Reviews in Google My Business
Be sure to ask your customers and friends for reviews on Google My Business. Ideally, include a picture of your building or a handshake with you. Reviews are a very important factor for Google rankings. The more and better the quality of the reviews, the better your ranking.
Answer questions on Google My Business and Quora
Quora is a platform where you can post questions and answers. Researching there also helps you find new ideas.
Answering questions and providing answers on your Google My Business profile is also vital. This central platform is especially useful for asking (or having someone ask) numerous questions and providing appropriate answers.
Well-answered questions can be marked with a like here, so that the community is shown that this company not only answers questions, but that the questions answered are also good.
10. Check and list competitors’ links and get a link from there
Whether using Ahrefs, SEMrush, or LRT, many tools help you create a list of competitors ‘ backlinks. You can then examine this list for interesting links. If you find them, you can contact the site’s webmaster and convince them to add a link to yours.
Remember that the incentive to link to you only exists if you meet one of the following criteria :
- Their content is better and more comprehensive
- Your content covers a niche that has not yet been considered
- Your content is more current
11. Check your competitors’ links regularly
If you’re already using tools like LRT, Ahrefs, or SEMrush, you should also check your competitors’ backlink growth. Combined with the link alerts mentioned above, this provides a vast source of potential backlink sources for your website.
12. Try to place content not only as text, but also as an infographic or video content
Create a great experience. Bring together different media on your website. This includes infographics or short videos that you integrate into your site. And the great thing about videos: You can also place them on YouTube, allowing your video content to be found directly in video searches.
Evergreen content vs. multiple blocks.
If you have written great, comprehensive, and long-form content on a topic, it has a good chance of ranking.
Nevertheless, you should consider whether the content can be broken down into different chunks. These could then be presented as a series, either as videos or as several consecutive content blocks on your website.
By the way, the individual sections could also be provided with a jump mark, so that a specific heading could be easily jumped to within the evergreen content.
13. Interview interesting people or become part of a podcast
People, even competitors, sometimes have compelling content to present. Start an interview for your website or become an interview partner for a website or podcast.
14. Promotional materials: This offline trick still helps you stay in people’s minds
Exciting T-shirts, a great mug, or funny promotional items that will be memorable. People will remember you.
Maybe this will help us find a new customer, or someone will see the great mug and share it on their local blog or Instagram.
Everything is possible.
15. Local Citations: Links from local websites.
Become a sponsor. You can support a local event. Or support a sports team or a group of local activists. This could be anything from the peace movement to a soccer team. A great concert, a sporting event, or a cultural highlight.
These local links help you with your local SEO as well as with generating reach.
16. Use your membership in the Chamber of Commerce and Industry or other relevant bodies
Attend meetings, maybe even the local entrepreneur forum in your city. Take advantage of the opportunity to increase your local presence. Make contacts —not because you want to generate business from them, but because, as a successful entrepreneur, you enjoy hanging out with other successful entrepreneurs.
If a business develops from this, then that’s fine. But: Giving is always better than receiving. And the karma points also count.
17. Guest articles and advertorials: Small addition
Write a guest article or create an advertorial. You don’t have to do much, and since the new rating system for nofollow links with the UGC and sponsored flags, such articles are also being rated. Too much of it is definitely negative, but you can still write the occasional guest article.
18. Sharing great content
Share great content from other sites, including competitors.
19. Connect with important people and sites in your niche
Connect with important people and prominent sites in your industry. Get in touch. Write about them, ask for backlinks. It helps.
20. Look for link opportunities
Sometimes there are dead links on Wikipedia or other websites. Look for such links and offer the operators better content for linking than what they were previously linking to. Believe me: every webmaster is happy when they don’t have to do much research and are immediately offered a great article.
Conclusion: This is how link building works
A successful link profile doesn’t happen overnight. But it shouldn’t. It takes time to earn links. New links also take time to take effect. In our article How Fast Do Links Work, we’ve provided an example of this.
In any case, you should build links because the internet is still made up of links. And Google needs these links to discover and build relevance and value—especially for new pages.
Of course, user signals like brand searches and time spent on your site should also be right. But without links, that won’t happen either.